Few Indian companies have the size and the might that can give global firms a shiver. This incident gives a change.
Mahindra & Mahindra is World's third largest tractor manufacturer. The # 1 is John Deere from the US. John Deere is considered one of the flag bearers of American industrial success.
Mahindras have been selling tractors in the US, have found a niche, but still are small players. But John Deere got so worried about M&M, that it offered a $1,500 rebate to anyone who would trade in his or her Mahindra for a John Deere.
Now what do you think M&M did?
They brought out an ad, showing a pretty blonde riding a Mahindra. "Deere John," read the caption, "I have found someone new."
See, we can play it game too! :)
Mahindra & Mahindra is World's third largest tractor manufacturer. The # 1 is John Deere from the US. John Deere is considered one of the flag bearers of American industrial success.
Mahindras have been selling tractors in the US, have found a niche, but still are small players. But John Deere got so worried about M&M, that it offered a $1,500 rebate to anyone who would trade in his or her Mahindra for a John Deere.
Now what do you think M&M did?
They brought out an ad, showing a pretty blonde riding a Mahindra. "Deere John," read the caption, "I have found someone new."
See, we can play it game too! :)
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