Tuesday, October 29, 2019
Monday, October 28, 2019
Business: Will Patanjali Survive? Some Successful Patanjali FMCG Products
A few years ago, Patanjali was considered as a giant-killer.
Its array of products threatened the domination of so many foreign brands which
had built their reputation over decades. Patanjali not only challenged them, it
challenged them in a manner which scared them to their bones. Patanjali clearly
targeted the foreign brands as “foreign” and positioned itself as the best “Indian”
brand that was supposed to be there fighting the foreign dominance in the FMCG
sector. But Patanjali’s selling point was not only about being “hard code Indian”
– its products are natural or herbal which is craze all over the world; are
healthier option and are cheaper too! Hence Patanjali generates the following
sentiments:
1.
Patriotism
in buying Indian brands
2.
Natural
or Herbal products
3.
Healthier,
e.g. uses aata instead of maida
4.
More
economical
This combination was lethal. Patanjali was supposed to
dominate Indian market in a matter of last 2 years. But, it did not happen! Patanjali's Annual Sales figures tell the story:
Foreign brands woke up and strongly countered Patanjali. On one hand, they themselves launched natural and herbal products. Secondly they launched more ads, took more celebrities and spent more money on promotion (which Patanjali did not do). At the same time some malicious rumors were spread among people that Patanjali products were not good and failing the quality tests (which was never proved). Hence the foreign brands were able to contain the rocketing sales of Patanjali!
·
Year
2016: Rs 5000 Crores
·
Year
2017: Rs 10000 Crores
·
Year
2018: Rs 8135 Crores
·
First
9 months of Year 2019: Rs 4701 Crores
Foreign brands woke up and strongly countered Patanjali. On one hand, they themselves launched natural and herbal products. Secondly they launched more ads, took more celebrities and spent more money on promotion (which Patanjali did not do). At the same time some malicious rumors were spread among people that Patanjali products were not good and failing the quality tests (which was never proved). Hence the foreign brands were able to contain the rocketing sales of Patanjali!
We see that the foreign brands used below tactics:
1.
Launch
competitive natural or herbal products
2.
Taking
in Indian celebrities as brand ambassadors
3.
Increasing
spending on marketing and promotions
4.
Spreading
rumors against Patanjali
The question is: will the foreign companies’ strategies work
in the long run? I have my doubts because of following reasons:
1.
The
core competencies of foreign companies is not Ayurveda
2.
The
natural variants of brands are ‘cannibalizing’ their core brands
3.
Clutter
of natural vs chemical products will confuse their core consumers
4.
If
they continue this path, they will increasingly disconnect their global image
5.
People
will ultimately switch to “hard code Ayurveda” companies
Due to above reasons, I think the foreign companies strategy
is more of a tactic to stop and choke Patanjali in the short term, rather than
being a long term strategy.
Now, what is Patanjali’s response and will Patanjali really be
Stopped?
I think Patanjali will not be stopped since the foundations
on which its branding is done, are too strong. There always be consumer trust
in “Indian Ayurveda” as compared to the foreign companies making pseudo-Ayurvedic
products. There is an upward trend in patriotic flavors currently which is
expected to continue. And Indians will always distrust chemical based products;
the increasing health hazards that we see will only add to their sentiments.
What is interesting to be seen is, how Patanjali sustains in
the next 2-3 years. By that time, the fate of the war would have been decided.
At this note, I present to you some of the successful Patanjali
brands from the FMCG space:
Patanjali Aata Noodles – Healthier and only Rs 10!
Patanjali Coconut #Biscuits - kids favourite and coconut
delight! 0 Maida and 0 Trans fats.
Patanjali Dalia - healthy and delicious!
Patanjali Poja (Chura) – good quality at low price!
Patanjali Namkin Biscuits – Zero Trans-fats and only Rs 5!
Patanjali Agarbatti (incense sticks)
- Rahul Tiwary
Sunday, October 27, 2019
Sports: Why Day Night Test Cricket is a bad idea!
The newly elected BCCI President Sourav Ganguli is strongly
pitching for Day-Night Test Cricket. He wants the second Test match between
India and Bangladesh to be held in Day-Night format. Media is widely spreading
the chorus without questioning the reasoning behind the demand.
It is understood that Test Cricket invites less number of
watchers. But the reason is not that the game is played during the day. The
reason is that the game continues for 5 days! No one has such kind of time and
hence Test Cricket is one of the most "Outdated" games today. And
Day-Night format will not solve this problem.
Then the question is - what is the problem that Day-Night
format of Test Cricket supposed to solve? No one has any good answer!
But the pitfalls are many. Day-Night format will lead to
increased cost or expense in conducting the matches. Also, it will mean the
employees and supporting staff will have to work at inhuman hours in order to
make the arrangements. Their families and kids will suffer apart from their
health. The BCCI or their super-rich President may not be worried about
increased cost, since their coffers are filled with gold, but the human cost of
conducting the matches at inhuman hours should not be over-looked by the decision
makers.
The sane thing to do about this proposal is to ask questions.
And if there are no good answers, simply disagree with the proposal!
- Rahul Tiwary
Saturday, October 26, 2019
Friday, October 25, 2019
Sunday, October 20, 2019
Health and Economy: India's Cooking Oil Problem
Today, I went to buy cooking oil. While shifting through the
shelves, I reached up to Saffola Active and went through the texts. I noticed
the following:
1.
It
is a blended oil which is supposed to be better
2.
It
is 80% rice bran oil which is supposed to be the healthiest oil on the block
3.
Rice
bran oil it is produced from the outer layer rice i.e. it is not from any
exotic seed
4.
It
is manufactured in India (near Mumbai) so it is not an imported oil
5.
Saffola
is from the house of Marico, a trusted Indian brand
At this point, my mind went into thoughts.
Recently, India removed an article from its constitution viz.
Art 370 which was provisioned to grant special status to the state of Jammu and
Kashmir temporarily. This was entirely an internal matter of India. No other
countries were party to it. Most other countries supported India in its
decision when Pakistan tried to make an international controversy out of it.
But later on, Malaysia Prime Minister supported Pak in United
Nations on J&K issue because of religion (both countries are dominated by
Islam). Btw, Malaysia is also supporting hatemongering Islamic radical preacher
Zakir Naik and not allowing his extradition to India. I think Malaysia is taking
unnecessary risk in this regard and it is almost stupid.
On economic front, India and Malaysia share an interesting
bond. India is world's largest importer of edible oils. And India is the
biggest importer of Palm Oil from Malaysia and hence India and Indian interest
should matter to Malaysia. Note that India has option to import it from
Indonesia, Argentina and Ukraine. Here are some articles about this matter: Article
1, Article
2
But I do not understand how we reached this situation where
we are importing since we still have plenty of local traditional oils like
mustard/coconut oils. The trend is summarized very well
here:
In India, since time immemorial, the oil you use in your
kitchen is largely dependent on where you come from. In Kerala, it's coconut
oil, in Andhra and Rajasthan, it's sesame oil, in the east and north they use
mustard oil and in central India and Gujarat groundnut oil is used. Different
cultures eat differently and the type of oil fits beautifully into the food
landscape of that region.
But all that changed in the 80's with the scare of
cholesterol and heart disease. Overnight ghee got a bad name and we were told
that we should avoid trans-fats and sunflower oil became popular. That was in
the 90's.But today it's an altogether different story. You have new types of
oil spilling across the grocery shelves from around the world and each new
bottle label brings with it a new health hope.
The same article tells about rice bran oil:
A fairly new kid on the block and a fast rising favourite
amongst the manufacturers, rice bran oil is made from the outer layer (bran) of
the grain of rice. Health experts claim that it's the healthiest oil on the
planet. While I cannot vouch for that, I do know that while trying it out on my
food show series, called Guilt Free, the taste did not clash with Indian food
and it worked pretty well in cookies and cakes.
Apparently, rice bran oil has a chemical called oryzanol
which is good for your cholesterol. It is high in monounsaturated fats and has
a fair amount of polyunsaturated fats too, both the good type of fats. Since it
has a high smoking point, it works well for deep frying chips and all.
I think it is always better to consume local products; hence
we should avoid imported and fancy oils including much hyped olive oil or palm oil
which is always imported. Rice bran oil and its blended oils like Saffola
Active seem to be good enough. Going for it will also help our economy by
avoiding imports. It is a win-win for Indian economy and health. Hence I was
proud of my purchase!
- Rahul Tiwary
Thursday, October 17, 2019
Thoughts: Successful Singles and Future Human Race
Sometimes I come across some very successful people and
celebrities who are exceptionally well in their respective fields but have
chosen to either not marry or not to have kids. They are certainly busy,
enjoying life and enjoying their success. May be family life would complicate
matters for them or else they may have diverse reasons for their situation. I
do not want to think negative about them, since they must have reasons for
their decision. But then, after all is said, there is one aspect which troubles
me. All other living beings try their best to pass on their best to the next
generation. This is how species have survived. Each living creature has an
inherent desire to procreate and leave his or her offspring when one disappears
after death. And for the benefit of the future generations, human race would
certainly want that the best of the lot produce children. The weak or those who
are not so fit may skip it and there won’t be so much of loss to the human
race. But if the best of the lot skips it, that would be a loss in entirety.
At this moment I may be sounding like pointing to the Spartans. But the Spartans had taken it to the extreme and we may not need to follow them in that manner. But still, it would help humanity of the best and noble people produce children for the future generations. Then I think about those who do not. Think about Swami Vivekananda for example. Due to his celibacy and missionary work, he never got married and left this world at the age of only 39. On the other hand, Rabindranath Tagore had 5 children (out of whom 2 had died). His son Rathindranath Tagore was also an accomplished intellectual and served as the vice chancellor of Vishwa Bharati University.
I know there are complexities and there are no guarantees in life. Even if an offspring is born, due to many other constraints there is no guarantee that he or she would inherit the qualities of the parents. But still, there is chance and there is hope. If there is no children, there is zero chance and hope.
On the other hand, weak, negative and malicious people are often found to be not uninterested in married life or in procreating. It is common sense that if good people do not make children and bad people do, earth will be doomed subsequently. This same sentiment is being voiced at times by people in those European countries where White population is reducing since marriages are either failing or not happening at all; or if happening then there is no interest in having kids. On the surface this may look like an act of “selfishness” – since materialistic people would find kids as hindrance to their life of indulgence; but it is more than that.
I would not be stupid to pass judgements on anyone, but collectively at times the current trend and situation looks not so good.
- Rahul Tiwary
At this moment I may be sounding like pointing to the Spartans. But the Spartans had taken it to the extreme and we may not need to follow them in that manner. But still, it would help humanity of the best and noble people produce children for the future generations. Then I think about those who do not. Think about Swami Vivekananda for example. Due to his celibacy and missionary work, he never got married and left this world at the age of only 39. On the other hand, Rabindranath Tagore had 5 children (out of whom 2 had died). His son Rathindranath Tagore was also an accomplished intellectual and served as the vice chancellor of Vishwa Bharati University.
I know there are complexities and there are no guarantees in life. Even if an offspring is born, due to many other constraints there is no guarantee that he or she would inherit the qualities of the parents. But still, there is chance and there is hope. If there is no children, there is zero chance and hope.
On the other hand, weak, negative and malicious people are often found to be not uninterested in married life or in procreating. It is common sense that if good people do not make children and bad people do, earth will be doomed subsequently. This same sentiment is being voiced at times by people in those European countries where White population is reducing since marriages are either failing or not happening at all; or if happening then there is no interest in having kids. On the surface this may look like an act of “selfishness” – since materialistic people would find kids as hindrance to their life of indulgence; but it is more than that.
I would not be stupid to pass judgements on anyone, but collectively at times the current trend and situation looks not so good.
- Rahul Tiwary
Wednesday, October 16, 2019
Movies: WAR Movie Review
WAR was supposed to be a movie which would testify to our
expectations. Since the movie featured Hrithik Roshan and Tiger Shroff and
promotions were being done by both actors since about a year, everyone thought
this would be a “dance movie”. Afterall, Hrithik and Tiger are one of the best
dancers in Indian movie industry. But the movie turns out to be a lot more than
about dance. The movie turns out to be a one of its kind!
War is not the movie of the year or a decade, it is of a generation! James Bond or Jason Borne are all surpassed. Hrithik Roshan and Tiger Shroff have done iconic roles in it. After watching War it feels that God himself has incarnated in the form of Hrithik Roshan to make the world realize that India can have such a Star!
Kudos to War a million times. If you have not watched it in
the theatres, you are missing something big. Remember, a movie like War is best
watched on big screen.
- Rahul Tiwary
Monday, October 14, 2019
Travelogue: Moving Around Delhi NCR
Dwarka, New Delhi (Above)
Gurgaon (Above)
Dwarka Sec 23 Metro Station, New
Delhi (Above)
Under Construction Bus Terminal at
Sec 82, Noida (Above)
A Converted Bajaj Pulsar in Gurgaon
(Above)
DPSG Palam Vihar (Above)
A BJP Election Vehicle in Gurgaon (Above)
Colombia Asia Hospital, Gurgaon
(Above)
MDI Gurgaon (Above)
Guru Gobind Singh Indraprastha
University (IP University), Dwarka Campus, New Delhi (Above)
ITC Hotels Division Office, Gurgaon (Above)
- Rahul Tiwary
Sunday, October 13, 2019
Ethics: Is it fine for Nirbhaya Case Victim to Ask Money for TV Appearance
A journalist has claimed that in year 2013, the male friend
of ‘Nirbhaya’ (nick name given to the female victim of the heinous 2012 crime
in Delhi which shook the nation) had demanded money to appear on camera and
narrate what had happened for TV News channels. The message is that his demand
for money was unethical. Hence the journalist recorded the demand on TV in a ‘sting
operation’. The journalist decided not to expose the man way back then because
of some God knows what reason but now due to some curious reason, he has decided
to reveal that episode on Twitter.
There are several aspects to the case and I would like to
think about each one of those.
1. Is it unethical for
someone to ask for money to appear on TV? I do not think so and I hope you would agree about
the same. Most of the persons who appear on TV get paid for their screen time
and efforts and other sacrifices in order to make the appearance. Plus, the TV
channel makes money from their appearance. Be it the participants of debates or
so called ‘reality’ shows, getting compensated monetarily or in some other form
is the established norm.
2. Is it ethical for a
journalist to make a recording of a person without his information, even if he can later label it as ‘sting
operation’? I do not think so. You need the person’s consent before you record
someone on camera. Most people who record others on camera without their awareness
do so because of some malicious intent. Only, the kind of journalism that has
become the norm in India, our journalists label such acts as ‘sting operation’
and then people are told that it is okay to do so. Think about it – if someone comes
to you and offers a huge sum of money or some undue offer (like school
admission for your kid), if you agreed to do something which you won’t do in
normal times. Now if that person recorded it as part of his ‘sting operation’
and showed it as a proof that you are corrupt. But the fact is that you did not
do anything wrong in “real”. It was all a “hypothetical” act. It is one thing for
someone to wish, think or vow to do something. But in real they may not do it. So
speaking and doing are two different things. But the manner in which media
projects “sting operation” is as if the person has already done something wrong
and hence I do not support it. Sting operations are unethical and hypothetical
scandals employed by media and journalists because they enjoy a powerful influence over the way we think.
3. Do journalists offer
money to people to make them speak; when at first they decline to speak? It is obviously
common. And most people won’t consider it wrong. But think about it – if the
person demanded money to speak, it is considered unethical. But if they
journalist offers him money to make him speak, it is considered fine. It is all
about “perceptions”. Both acts are not so different and it is possible for us
to call both acts as either ethical or unethical.
4. Did Nirbhaya’s boyfriend really do TV-hopping? Nirbhaya case was so much outrageous. I remember the media
coverage around the time the incident had happened. I have following pointers
about the incident and its media coverage:
-
Media
had reported about the incident with graphic details about the victim and the
crime. We can still remember the chilling details like “intestines being taken
out”. Such brutal reporting with graphic details is never seen in most other cases
of violent crimes. (In my opinion, media coverage was excessive)
-
The
true identity of the victim was revealed shortly after the incident. Even
though the nick name “Nirbhaya” was available and widely accepted and there was
no reason to reveal the real name, her religion, her caste, her parents name,
her home town etc, all these details were revealed soon after the incident. Who
would be held answerable to this? (In my opinion, victims privacy was not protected by media)
-
The
parents of Nirbhaya were too vocal and visible on the TV in due course after
the incident. When I first came to know about Nirbhaya’s parents giving TV
interviews and media showing them with their real face and names, talking about
the incident and demanding stricter laws to prevent such cases, I was shocked
in disbelief. Initially I did not believe that they were actually coming out
and talking about it. Then I realized what was happening; I thought that it may
be their way to come in terms with the grief. So I explained myself that it was
fine. (In my opinion, it is surprising that the journalist is attacking Nirbhaya's boyfriend for TV-hopping while not accusing her parents for doing similar act. The intent is clear: it is not considered proper to accuse one's parents but it is okay to accuse one's boyfriend - since society anyway looks down on boyfriends)
-
Nirbhaya’s
boyfriend was not so much seen anywhere in TV news those days. From the time of the
incident I do not remember seeing Nirbhaya’s boyfriend anywhere. After a while a few news
reports had started coming up about him as well. But in my understanding, Nirbhaya’s
boyfriend was also a victim. From the news report I remember, he was also beaten
up by the accused and he was thrown off from the bus before the accused committed
the crime. (The journalist attacking the boyfriend want us to forget the fact that both Nirbhaya and her boyfriend were attacked and both were victims).
Now the final question is: should we
trust the journalist totally and demonize Nirbhaya’s boyfriend now (as the
journalist wants us to do) for doing something which is the norm in journalism:
asking money for TV appearance? Here, I have following points:
-
Most
of the time if journalists want someone having some information which viewers
may be interested in hearing, to speak and the person is not speaking, they
offer money to the concerned person in order to “incentivize” them to speak. This
is not considered unethical.
-
Nirbhaya’s
boyfriend was her real friend she trusted, that is why she would have gone out
with him at that hour of the evening. So my first feeling toward him is not so
negative. In other words, I do not believe he was a bad guy.
-
A
lot of people in the media are corrupt. It is not uncommon that the journalists
cook up stories by portraying someone as “evil” in order to increase TRP or
popularity of their shows or content. I do not know if the journalist accusing
Nirbhaya’s male friend is 100% honest or if he is just trying to cook up some
controversy in order to gain popularity. And if he is doing this purposefully and
we all blindly trust him, then there is greater danger ahead. More journalists
will use the little pieces of information they have against others in order to
defame and even “blackmail” them.
-
The
journalist’s accusations appear like personal grudges to me. For example, the
journalist says that he saw “no pain in the boyfriend’s eyes”. Now we all know
that different people express feelings in different expressions. It is totally
impossible for the boyfriend to not feel bad for Nirbhaya. Hence this “he had
no feelings” looks rather like an attempt to persuade readers that the
boyfriend is “pure evil”. Why did the journalist need to make such personal “demonization”
of the man? I think it is so because his main argument was very light; so he
employed this dirty trick to complete his “demonization act”.
My recommendation is not to trust the journalist’s version of
the story totally. He may be telling truth but the truth may not look like the
way he wants us to look at it.
After having a look at his Tweets, it rather looks like a misuse
of power by the jounralist. It is a case of:
1. Media trial: Where audience believe in whatever is
being said by the journalist just because it is being said by a journalist
(since they are conditioned into believing that the journalists tell nothing
but the truth)
2. Male victimization: Where audience do not look into the
side of the story of the accused just because the accused is a from a group who are considered dominant e.g. males
3. Victim blaming: The journalist even wrote in his
Tweets that he doubted if the male friend even tried to save Nirbhaya. Here he
chose to completely forget the real facts about the incident i.e. the boyfriend
was beaten up and thrown off from a moving bus. As luck had it, the boy
survived. And in a way the journalist is blaming him for surviving and arguing
that if the boyfriend was honest, he should have died with Nirbhaya too. This is
so stupid and evil argument and we should never fell for it.
If the journalist is telling the truth exactly as it is, then
of course this whole thing is very sad. Only a sick person would try to benefit
from the victim’s loss. Anyone who tried to gain something out of what happened
to Nirbhaya is a sick person. But I do not trust the journalist’s version of
story totally and hence I won’t judge Nirbhaya’s boyfriend personally. That is
all I have to say about it. What do you think?
- Rahul Tiwary
Saturday, October 12, 2019
Psychology: Father Son Conversation
The other day in office washroom I overheard a telephonic
conversation between a father and his kid. The person called up his child (let
us assume it was his son) and told him that he had received a Whatsapp message
from school that the kid had not submitted an assignment which he knew he had taken
to submit the previous day. “You had taken that assignment yesterday to school.
Why did you not submit it?” The kid said that he had indeed submitted his assignment.
Then the person asked him if that was the case then why did he receive a
message reminder from school. The kid answered that the message must be a
common message to all irrespective of whether the concerned student had
submitted the assignment or not. The father simply said okay; accepting the
reasoning. Then the kid asked him if he had received individual message or in
the group. The father accepted that he had received the message in the “group”
i.e. Whatsapp group.
Two things struck me in the conversation.
First, the father did not trust his son. When the son said
that he had submitted the assignment, the person tried to trick him into
accepting the opposite by doubting “if son had submitted the assignment then
school won’t have to send a reminder!” The son had to explain how the generic
messages work and then the father was satisfied.
Secondly, the father was proven stupid when he confirmed that
the “message was sent in the group and hence was a generic reminder” and it was
not sent individually to him. The father should have understood this very
simple fact by using common sense. So, the son would either have noticed that
his father was stupid or else he would have noticed that he did not trust him. Either
way the inference coming out from the conversation was not healthy.
Lastly, these generic reminders are weird and often create
confusion. I remember in my previous organization all of us used to receive
emails asking us to take some mandatory actions and then in the end there would
be a sentence saying, “Please ignore if you have already done this”. In the age
of advance analytics and artificial intelligence, such “generic mailers” are simply
time-wasting stuff which also add to the unnecessary stress to the employees. The
fact that this was happening in an IT company makes it look more stupid.
Now in my childhood days, my father never checked upon me if
I had done assignments or not. I would of course do the assignments most of the
times, since otherwise I would look stupid in front of others in the class and would
also get punishments. Therefore, I do not understand this need to add a new check
and “alert” mechanism which today’s parents are trying to put. If kids know
that parents would remind them and alert them if they were missing something,
they would have some less serious “sense of responsibility” and rather focus on
having some better excuse making capability and certainly better “argumentative
capability”. Now these may not be totally useless skills but still I would choose
the scenario where the kid owns his decisions regarding school matters and has
his own mechanisms of reminders, rather than his father calling him from washroom
and asking him stupid questions to trap him, while being involved in something
more urgent (using the washroom).
- Rahul Tiwary
Friday, October 11, 2019
Thursday, October 10, 2019
Wednesday, October 9, 2019
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