Wednesday, October 24, 2007

Innovative Indian Companies - Marico

Marico Industries

Recently, Mr. Harsha Mariwala, MD, Marico Industries was on our campus to deliver his lecture on ‘Marico’s Journey”. He spoke on his and his company’s journey, right from the day of inception to today. Here are some innovative practices that Marico has implemented:

o Only two grades: Company realised that the expectation of being promoted every year makes many a disgruntled managers. So the company made its organisation structure having only two grades, called Managers and Partners. A young MBA joining, for example, would start from the Manager level. This has resulted in curbing the attrition in the company.

o House Concept: Company realised that many of the manufacturing plants were situated in remote places where no adequate facilities were available for employees’ engagement. So the company implemented a house concept, where the plant was divided into several houses, and attempt was made to install a sense of belonging among the employees. Through out the year, cultural events and sports are carried out among the houses. This has resulted in less idle time, and hence more balanced life among workers.

o Ex-Employees Association: This association doesn’t stop at the get-together functions. The company keeps track of all its ex-managers. And whenever there is a vacancy in the future, first it gives the offer to an ex-employee who is most suitable for the position. Even in the meetings and strategic discussions, it invites its ex-employees. This much of trust on its ex-employees is something that many companies can’t believe in.

o Kaya Health Clinics: It has got into this as extension to its products. Now it offers complete wellness solutions. This is a shift from a product driven company to a ‘solutions company’.

o Product innovations: (Coconut Oil)
o Plastic bottles, that rats won’t be able to cut
o Cap which works in both winter and summer. Coconut oil in sachets for the masses

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