I have done shopping of books on Flipkart.com for a number of times. I have always found it very user-friendly and convenient. I have even availed discounts in the range of 30-40% on the website. More than satisfactory, I would say I have experienced customer delight through Flipkart.
Flipkart has employed technology for better user experience in a wonderful manner. For example, it always ‘remembers’ my shipping address and asks me if it can use the same. I have now realized how well it makes use of analytics.
During my last shopping session, I had bought a book from the brilliant author Devdutt Pattanaik. Today, I received an email from Flipkart, informing me about two ‘forthcoming’ books from the same author, titled, “7 Secrets of Shiva” and “7 Secrets of Vishnu”.
Many of my friends have bought electronics items from Flipkart too. All of them feel very happy about their experiences.
I think Flipkart is really going good to great. I hope they keep up the momentum. What pleases me more is that it is an Indian venture based in Bangalore (its founders are Sachin Bansal and Binny Bansal).
Flipkart is now being called India’s Amazon.com.
While I hope more Indian websites and entrepreneurs take some leaves out of Flipkart’s growth story and take “Made in India” brands to greater heights, I also think that Flipkart in a way has fuelled a new “reading revolution”. By making books conveniently available at our doorsteps (Flipkart delivers books through couriers at a lightning speed), it has helped a lot of readers and made a lot of regular book-buyers out of occasional buyers. I am sure its contribution from this angle is immense and would grow in the coming days.
All the best, Flipkart!
- Rahul
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