The
recent price hikes in petrol and diesel have hit the consumers hard and with no
respite on the anvil it makes more sense for consumers to choose cars with
better fuel economy. As consumers become penny wise, demand for smaller cars
are expected to be better than their bigger variants. Tata Nano may be one of
the biggest beneficiaries.
2012
was a good year for Tata Nano. In fact Tata Nano was the only petrol car in the
2012′s top
selling cars list to post a positive year on year growth. 2013 seems to be
a challenging year though, with the January sales figures not being too
optimistic. But Tata Nano seems to be readying for a tough fight.
Tata
Nano has been declared as the “Most
Trusted Four-Wheeler” Brand in the Brand Trust Report, India Study, 2013,
conducted by Trust Research Advisory. That makes a good point about customer
trust and expectations. With 25 km/l of excellent fuel economy, the car is
already considered best value
for money to drive. And now, Nano is getting ready to get better! CNG
Version of Tata Nano is expected to come out in the first half of year
2013. That is expected to provide much anticipated sales thrust. It is going to
make your cheaper ride cheapest!
CNG
version opens many gates of better numbers. One is the fleet taxi system, where
the taxi service providers prefer CNG vehicles for better fuel economy and
hence more profitability. Tata Nano is already being planned to be used
as taxis in Kashmir, to make a beginning. With CNG version in the market,
this trend is expected to pick up momentum.
Next
come marketing and sales promotions. Here, sky is the limit. Recently UP Chief
Minister announced to award top-10 sportspersons to national school games with one
Tata Nano each. When prices of everything go up, Tata Nano can emerge as
the choice in many other areas unprecedented. This was Ratan Tata’s vision. He wanted
to make Tata Nano for the long term. In the long term, leaner and more fuel
efficient cars definitely have a bright future!
Let
us wait and watch Tata Nano on its splendorous journey!
-
Rahul
Note: Views are
personal and do not represent views of any organization associated with the
author. [Detailed disclaimer]
2 comments:
I would like to thank you for the efforts you have made in writing this post. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me
Nano has already been a sensational car in the India with a low price tag.Tata is trying to launch it in the other countries with a huge makeover.
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