Sunday, August 24, 2014

It's Entertainment at Box Office

Watched It's Entertainment today. Filled with sidesplitting comedy and comic scenes - it's great entertainment for all. Kids in the theater were heard enjoying a lot; good decision by parents to bring them along :) Akshay is the best and Krishna Abhishek has done great role too. 

I also noticed that 90% of the movie was shot in Bangkok. Don't know what will happen to Narendra Modi's "Come, Make in India" slogan! After returning back, thought to check the financials of the movie: Cost: Rs 75 Crores; Box office collection: ~ Rs 71 Crores after two weeks. It appears that its production cost was too high; even if it earned more than Rs 100 Crores, it won't have made much profits. Apart from spending on too many stars (who had got small roles anyway), one major factor for such high production cost would be shooting 90% of the film in a foreign location. 

When Modi asks to "make in India", it is not only to generate local employment and local business but also to save costs and make more profits! I hope movie makers learn this as soon as possible - so that their finances also keep entertaining them!

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