These days a lot of
big budget super hero films are being made. But do such movies make better
sense economically?
The most profitable film of year 2013 was Aashiqui 2 with production
cost: Rs 9 Crores; Earnings: Rs 110 Crores; Return on Investment: 1122%!
Second
most profitable was YE Jawani HAI Diwaani (cost 45 Crores; Earning: 190 Crores;
ROI: 322%).
Big budget Dhoom:3 The Movie did pretty less (Cost: Rs 150 crores;
earning: Rs 500 Crores; ROI: 233%). Krrish 3 with prod cost of Rs 115 Cr, earned
only 160% returns. But relatively small budget films like Ram-Leela (cost 35 Cr); ABCD -
Any Body Can Dance
(cost 12 Cr); Grand Masti
(cost 31 Cr); all earned more than 200% return on investment. Even production
time of big budget films would be much higher.
To me big budget films look like
keeping too many eggs in the same basket. Even from social point of view, most
big budget action films are pure entertainment, almost in the league of video
games, while small budget films with strong story lines have both soul and a
good social message most of the time...
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