Saturday, September 6, 2014
Thursday, September 4, 2014
Different Worlds
Keep pressing remote
control's buttons and each TV channel shows a different world. Similarly at
this very moment so many different worlds are unfolding. At this very moment,
someone is in bed, some other travelling, some driving, some working, some
fighting, some eating, some are in dreams, some are in others’ dreams… So many
worlds in a single world…
Sunday, August 24, 2014
It's Entertainment at Box Office
Watched
It's Entertainment
today. Filled with sidesplitting comedy and comic scenes - it's great
entertainment for all. Kids in the theater were heard enjoying a lot; good
decision by parents to bring them along :) Akshay is the best and Krishna
Abhishek has done great role too.
I also noticed that 90% of the movie was shot
in Bangkok. Don't know what will happen to Narendra Modi's "Come, Make in
India" slogan! After returning back, thought to check the financials of
the movie: Cost: Rs 75 Crores; Box office collection: ~ Rs 71 Crores after two
weeks. It appears that its production cost was too high; even if it earned more than Rs 100 Crores, it won't have made much profits. Apart from spending on too many stars (who had got small roles anyway), one major factor for such high production cost would be shooting 90% of the film in a foreign location.
When Modi asks to "make in India", it is not only to generate
local employment and local business but also to save costs and make more
profits! I hope movie makers learn this as soon as possible - so that their finances also keep entertaining them!
---
Related Post: Do Big Budget Films Make Economic Sense?
Friday, August 22, 2014
Touching Cows
A cow had roamed to the middle of the road,
attracted by speck of greenery on the median strip. As she was busy dealing
with the grass, a car zoomed past her. As soon as it passed besides her, the
driver brought his hand out and touched the cow on her back. It is a Hindu custom
where it is considered sacred to touch a cow. We can guess that the purpose of
this custom would be to encourage people to serve cows, to feed and protect
cows who give us milk second only to our mother’s milk. So does this casual touch-while-you-go
business serve any real purpose?
This gesture is indeed ‘symbolism’. At the
very moment the driver was touching the cow, he must have felt reverence for
mother cow; at that moment he must have had pious thoughts in his mind; and
hence I think this custom though symbolic in nature would still help preserve some
goodness in the hearts of practitioners…
Sunday, August 17, 2014
Merry Go Round
In our neighborhood
park there is a small merry-go-round which runs when pushed manually. Once a
mother was seen pushing it while several kids enjoyed the ride. But she was
holding the ride and also running round and round as the ride moved. I wondered
why could not she stand at one place and simply push the ride to get it
running! Why take the pains to run along with it? On second thoughts I could
get it - She was not moving with the ride but in fact she was moving with her
kid! If she stood at one place and pushed the ride, she would need to let her
kid go out of her hands which she did not want to do... Tells how difficult it
is to judge others from our own frame of reference. Also how parents take
emotional decisions to protect kids while kids can judge them logically and
consider them wrong...
Saturday, August 16, 2014
Car's Windshield
Cab driver stopped
the car and went on to clean the corner of wet windshield. The moist and hazy
surface was not getting perfectly clean. He kept trying and wondering what was
wrong... I suggested to try cleaning from inside. He tried and it was done in a
moment. That is how we keep trying to solve problems from outside while at
times key may be to try from inside...
Friday, August 15, 2014
Happy Independence Day!
Independence of our
country was earned at a great price and is ensured everyday by great
sacrifices. If we could follow some bullet points from the wonderful speech by
our great PM Sri Narendra Modi, our country will attain greater heights:
(1) Avoid imported
goods and buy more ‘made in India’ items.
(2) Impart good
values to sons so that daughters remain safe.
(3) Keep our
localities neat and clean.
(4) It is our
responsibility to build the nation our freedom fighters dreamed of.
Happy Independence Day India! Long live 15th August!
Wednesday, August 13, 2014
Vistara - Luxury Airline from Tata
Why all
airline companies in India should have English names? (e.g. Air India, Jet
Airways, Indigo, GoAir, SpiceJet). Here comes Vistara - newly launched airline,
majority owned by Tata and it is called "Vistara" - word derived from
Sanskrit word 'Vistaar'.
Here are some glimpses of Vistara:
Brand Vistara having a premium positioning has been designed elegantly:
All images courtesy the airline's Facebook page: https://www.facebook.com/AirVistara
Saturday, August 9, 2014
Parikshit Sahni
Happened to spot Parikshit Sahni in one of the old
movies and observed how good looking he has been! This picture shows him with
his father Balraj Sahni
. And what to say of their acting skills!!!
Sunday, July 27, 2014
Do Big Budget Films Make Economic Sense?
These days a lot of
big budget super hero films are being made. But do such movies make better
sense economically?
The most profitable film of year 2013 was Aashiqui 2 with production
cost: Rs 9 Crores; Earnings: Rs 110 Crores; Return on Investment: 1122%!
Second
most profitable was YE Jawani HAI Diwaani (cost 45 Crores; Earning: 190 Crores;
ROI: 322%).
Big budget Dhoom:3 The Movie did pretty less (Cost: Rs 150 crores;
earning: Rs 500 Crores; ROI: 233%). Krrish 3 with prod cost of Rs 115 Cr, earned
only 160% returns. But relatively small budget films like Ram-Leela (cost 35 Cr); ABCD -
Any Body Can Dance
(cost 12 Cr); Grand Masti
(cost 31 Cr); all earned more than 200% return on investment. Even production
time of big budget films would be much higher.
To me big budget films look like
keeping too many eggs in the same basket. Even from social point of view, most
big budget action films are pure entertainment, almost in the league of video
games, while small budget films with strong story lines have both soul and a
good social message most of the time...
Subscribe to:
Comments (Atom)










