‘Forget the Elephants, Watch Out for the Fleas’
By: Justin Herald
Allen & Unwin
ISBN: 978-1-74175-691-3
This book starts by a powerful thought:
“You never know how many apples are in a seed.”
Justin Herald is a successful entrepreneur and was named one of the 50 most influential leaders of the next generation in Australia. The main concept of this book is that most of our problems start out as small as a flea (at times we don’t find them, or see and ignore them), but too often those problems eventually become as huge as an elephant (which we can’t ignore, and these threaten our survival).
Though the idea looks pretty simple, the author has made it more interesting with his examples and expansions. The language of the book is friendly and I think anyone who reads this book will really enjoy it and learn many things from it.
- Rahul
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